The cosmetics industry has many attributes that make it so special: innovation, creativity, consumer-centricity and speed! And it is precisely these attributes that companies active in the cosmetics sector have to deliver.
bn in 2019!
of European consumers see cosmetics as important or very important in their daily lives!
Manufacturers reformate 25%
of their products every year!
Hardly any other industry is as multifaceted as the cosmetics sector! Cosmetic products cover a wide range of needs that are familiar to all of us.
Sun creams protect our skin from harmful UV rays; toothpastes and mouthwash keep our teeth healthy and our breath fresh. Anti-ageing products make us look fresher and younger. Fragrant shower gels make our body feel good. And on dull days, that new lipstick lifts our mood!
Innovation, creativity and speed
Our experts at Brenntag Cosmetics do this every day! In the EMEA (Europe, Middle East & Africa) region alone, we serve more than 2,800 customers in the cosmetics industry. Through their contact and collaboration with our customers, our colleagues working in this field also learn a great deal about consumer wishes and market potential. This knowledge and ideas about current trends are shared with our suppliers and translated into innovative, forward-looking concepts and solutions, which we develop in our application centres specializing in cosmetics. We thus enable our suppliers to market their raw materials in the cosmetics industry successfully.
But the sector never stands still! In order to keep its finger on the pulse and fulfil its own mission to be an innovation partner to our customers in the cosmetics industry, Brenntag Cosmetics is constantly developing its portfolio. We carry out our own market research so that trends can be spotted at an early stage and translated into innovative formulation concepts. In addition, we are continuously expanding our offering of new and unique raw materials and so are able to offer a wide variety of innovative products.
SUSTAINABLE AND NATURAL COSMETICS
Sustainability in the cosmetics industry supports ethical and environmental standards in the supply chain.
What is important to being successful in the cosmetics industry?
CLAUDIA The capacity for innovation and the creativity to fulfil consumer expectations are the main drivers in the beauty industry. Formulators continue to seek optimized ingredients that deliver exceptional performance in order to meet growing consumer expectations. The challenge is to offer solutions that fit the diverse needs of global consumers while at the same time engaging with constantly increasing performance expectations.
Who are your customers and how do you support them?
NICOLAS Our customers are manufacturers of consumer products that are used for beauty and personal care, including mainly skin care, hair care, deodorants, makeup and colour cosmetics. We help our customers to improve their products by offering an extensive range of top-performing ingredients. We work together with them to identify and select the best ingredients to meet their needs and offer comprehensive formulations guidance and advice.
AMÉLIE In our application centres, we support customers in creating safe product formulations that deliver superior performance and unique sensory effects. Sensory is the main characteristic for customers looking for a new cosmetic product.
Every year, Brenntag Cosmetics adopts a new motto, such as “Clean, pure & simple” or “SenSense”. What are you aiming to achieve here and how do your customers react?
FRANCOIS Our claims should reflect our vision and understanding of the market; how we capture new trends and translate them into product concepts for our customers. Our main goal is to be able to provide solutions for our customers and anticipate their future needs and requirements.
From left to right:
BUSINESS DEVELOPMENT MANAGER COSMETICS, EMEA
DR FRANCOIS BOUTON
BUSINESS DEVELOPMENT MANAGER COSMETICS, EMEA
DIRECTOR MARKETING PHARMA & COSMETICS, EMEA
FORMULATION ENGINEER COSMETICS
LAB MANAGER COSMETICS
Teamwork is also very important in the cosmetics industry. How is your team made up and how do you achieve success together?
FRANCOIS Our team consists of Account Managers, Business Development Managers, Product Managers and Application Engineers. Everybody has their unique tasks. While our Business Development Managers focus on developing the customer project pipeline, our Account Managers are closest to our customers when it comes to converting business opportunities into sales. Once we are working on a project, our Application Engineers support us when it comes to technical know-how regarding different applications or the specific use and performance of raw materials. We have to cover a wide range of skills – and are most successful when we all work together!